How to Rank any Website in less than 2 months ! -1

Ranking a Website and website SEO .

Let me say from the start I knew nothing about ranking a website!

The process I would say is as follows

Buy domain with keyword in the title / URL- Google domains
Get hosting on a super fast host / Green geeks / English support for your website 24/7 / Simply amazing service.
Get wordpress - the rest are tedious - second option is a landing page I recommend another builder for small one page sites called Swipe pages
Get a GMB - Google my Business profile - its Free and from Google and can be operated from your smartphone
Get Citations on fiverr - biggest draw card in local search - NAP being consistent.
Learn Basic SEO and web page optimization via the Moz Pie chart - This is your bible
Get a tracking software as you start your journey - Brightlocal $49 per month and you can help out 5 other businesses once you've taught yourself ...
Use the Semrush - Moz - Ahreffs free trial periods to learn SEO to a higher level
Build up your portfolio - get reviews for your GMB listing ,Facebook reviews ,Trustpilot reviews, be religious about this
Using Google analytics , free from Google analyse your traffic and see what content - search terms are relevant to your industry and site and add these with Fiverr to your site - get content written on Fiverr
Level Up - Get the paid version of Semrush - search your competitors back link profile
Brightlocal has a great citation checking service you can properly check your competitors sites and emulate their strategy , get the same back links as them and get the same citations
Get reviews and add widgets to your website from Trustpilot - Facebook - and GMB widget - Wordpress has all these plugins to add widgets for free .Its proves multi platform credibility.
link your google search console to your website at the outset and wait for all the search terms that goole sees your site get hits for - then base your new and optomised site content on these search terms

This is the process and steps I took

Well, I do now, but I did not when I started. I'm an electrician by trade.

The way I got into SEO has been a 3 year long journey .

I run my own electrical install and testing company - www.zaelectrical.com

The company struggled to rank on first page and the Google map pack / snack pack

This was a problem I wanted to solve. How do I, a one man band, compete with established companies who have 20 + staff members and a budget of £2000 per month and then some?

Well, short answer is "Yes, you can!", but it took lots of research and trial and errors.

At first, I gave up.

I was interested in taking a stab at internet retail and I attempted selling products on Amazon in the USA.

9000 meters of climbing rope - 10m/ 20m /30m denominations / Unbranded

650 units of climbing chalk / Branded - XLR8

400 units of unbranded climbing chalk

I was out of my depth and had to study PPC via YouTube videos and it felt that I was fighting a losing battle. I barely broke even after Amazon's storage fees and monthly charges and charges for delivering my products from their warehouses. They also lost some of my stock ...

I then tried Shopify and the drop shipping model combined with Facebook ads

This gave me back a glimmer of hope that online sales were the way forward again , seeing the metrics of the impressions of advertising on a platform that works - Facebook

I eventually broke even, well sort of and vowed not to give up , but to take these lessons and try and apply the correct PPC to my business in the UK

ZA Electrical Ltd

OK, so here the journey technically starts:

Lots of videos on YouTube later
SEO experts - £200 a month for 4 months
Wiring up a friends house , which caused numerous rifts - in exchange for a website
Re-doing the website again myself with help from a person on Fiverr
And then having to do it again with help from a friend I met through a work contact (He informed me that he was doing the bare bones site after I had given him an outline explaining that I had been let down time and time again)

He pulled the site together. Amen

I had super ambition and hoped it would rank immediately

Talk about living in a dream

I started to study with the same ambition I had applied to Amazon , every night after my day work I would study

Then things started to make sense to me.

You can't beat what already has been done - big companies can out budget you and out staff you every day of the week

So DO NOT reinvent the wheel I thought

What are they doing and how is that working ?

This is where having the right tools is my only chance, I decided.

Get a domain from Google Domains with the main keyword in the title

Get a domain Host from Green Geeks - the fastest Host and 24/7 Helpline

The first thing I learnt is Google My Business - GMB

In the UK you have a big authority for trades called Checkatrade with unlimited budget and 2 million back links - Yes, 2 million

You wont beat these people so ...

Emulate - and over ride them

Step 1 -Cue- Moz Pie chart

This is a gem and started me on the road properly. It basically gives you a % of every item on the checklist to be completed for local and organic map positioning

So during studying I learnt the basics are ...

Buy a Domain on Google domains with your keyword in the title

Purchase hosting on a superfast Host - Green Geeks

Links and Authority

Google index Count
Link count
Linking Domains
Majestic C Flow
Domain Authority
Website age

Rank Checking

Google
Google Mobile
Google Maps
Bing
Bing Local

Google My Business

This is claiming your business on the GMB app and building your profile.I will elaborate further down on this Blog .

On site SEO of your Website

Page Load speed
Robots.txt
XML Sitemap
Errors
Internal links
URLs
SSL
SEO
Page Titles
Page descriptions
Open graph tags
Twitter card tags
Image alt tags
H1 Tags
Word count
Flash
Responsive design
Mobile friendly
Mobile load speed
Mobile rendering

Content

Address
Phone number
Schema.org Markup
Top Keywords

The road book I started with is Local Viking for GMB listings

Find it here -Local Viking

To do this I had to find a program that is both easy to navigate and understand

I highly recommend BrightLocal

The process after getting my website to a reasonable level was to order citations on Fiverr

The more niche, the better.

I recommend looking at your top competitors with Brightlocal and matching or ordering more citations through Brightlocal

I also looked at Fiverr, which is by far the cheapest option, but you have to research credentials and levels.

Look at your top competitors' keywords and then optomise your GMB listing together with your website to match those keywords and get content written for you on Fiverr, again check the sellers' credentials and level.

Backlinks ...Well, well, well....

This is not a quick process , the citations you order will help get backlinks too, but the quickest way is to ask other sites in your trade / profession to reference your site. This was my route on a budget, however there are so many ways. Google does not love you if you buy them and this is against their terms and conditions, so buy them on fiverr at your own risk. Just saying.

I had to teach myself a bit about Wordpress, which seems from all accounts the easiest to self teach, with tutorials on the web, also the SEO and range of plugins, both paid and free, outweigh any other website builder by a mile - this was a big thing for me anyway.

I would work on my reviews from each customer and once I started to see I was approaching 70+ reviews I started to see my rank increase in the local rankings for "near me" search terms

The image below is dated 6/6/2020 ranking me organically 3rd on page 1 from page 5-6 ........ ZA Electrical Ltd

Step 2 Study some more - a different set of tools

You tube - greatest invention of the 21st century

I would need to learn about my GMB listing and how to maximise it

Step 1 I had started - Logo - reviews - regular photos - weekly posts - Geo located and alt tag stuffed photos

step 2 study - Greg Gifford - what a genius

Step 3 - better analytical tools - Semrush -

This tool has a free trial period so if you want to try it you can cancel within the cool off period without being charged

Armed with a new arsenal I felt much more confident .

I can still see my DA is only 16 but my other signals - local authority and citations and reviews , outweigh my competitors ,after altering my rich snippets , SEO title , Slug , meta description ,featured image of the rich snippets alt text ,title , captions, descriptions ,

My rank shot up

I'm currently bouncing between 1-2 position on Google maps and 2nd and 2-3rd position on organic rankings on Google .